Affiliate Partners

We invite publishers, streamers, affiliates and marketing partners to join the Lucky Bar affiliate programme. We work alongside performance partners to grow player acquisition in a practical, transparent way. If you manage traffic, run content channels or operate paid campaigns, we provide the tools and commercial terms to turn your audience into a steady revenue stream while keeping compliance and player safety front of mind.

What the programme does

Our affiliate programme is designed to reward partners for referred players who register and play. We focus on straightforward commercial relationships that align incentives: you promote responsibly, we convert and retain players. The programme supports multi-channel activity, including content sites, social channels and streaming, and is set up to handle UK-facing traffic efficiently.

Partnership benefits

Partners receive a clear set of benefits aimed at making promotion simple and profitable. These include flexible commercial models, timely reporting, localised landing assets, and access to a dedicated affiliate manager. We also offer creative support for seasonal campaigns and can provide UK-friendly messaging that respects advertising and responsible gambling requirements.

Commission structure

We offer flexible commercial options to suit different partner types and campaign styles. Available models include performance-based revenue share, single-payment referral deals and hybrid arrangements that combine both. Terms are negotiable and can be aligned to long-term targets. All commercial offers are agreed in writing so there are no surprises.

Tracking and reporting

We provide a secure partner dashboard with clear activity and conversion metrics, so you can monitor clicks, registrations and player value in near real time. Reporting is straightforward and downloadable for reconciliation. We aim for full transparency and quick resolution of any tracking queries raised through the affiliate support channel.

Marketing tools and support

Affiliates gain access to a library of creatives, banners and landing pages optimised for UK audiences. Deep links and campaign-friendly URLs are available to help with conversion testing. Our affiliate managers offer setup assistance, performance tips and compliance guidance to keep campaigns aligned with UK rules and advertising standards.

Long-term cooperation

We look for steady, respectful partnerships and reward consistent performance. Regular account reviews allow us to adapt commercial terms, creative supply and targeting to match traffic quality. If you have ideas for exclusive campaigns or bespoke deals, contact our affiliate team at [email protected] and we will discuss how to build a sustainable programme together.